Norfolk’s small business owners have provided the inspiration for a new business start-up book, ‘A journey into business’ – walk on the wild side’ which has recently been launched in Norwich.
Author, Kate Wilde, owns Engage with Business and is based in Hellesdon, Norfolk. Kate has twelve years experience in training, advising and mentoring people in the local area, and has helped thousands take the brave step into self-employment.
As well as being a practical guide to starting and succeeding in business the book features local business owners as case studies.
Kate Wilde, comments, “The idea for the book came about because I kept having people come up to me and say, 'I always remember what you told me about....and I still use your advice'. These business tips I had given during mentoring sessions, or even as flyaway comments for whatever reason had become imbedded in their minds and used to great effect. I realised that if I could collect all these golden nuggets of information together I could use them as the basis for a book; a practical guide to help other people who were just starting out in business - so that is what I did!’’
Norfolk business owners Sally Porter from Decorate Your Cake, Claire Wade of Holidays from Home, and Martin Wright of Wright Learn Driving School are all featured.
It seems the idea of running your own company is proving more popular than ever, with figures from the BIS, Department for Business Innovation and Skills, reporting a record high of 4.8 million people being self-employed.
Kate comments, ‘’Working your own hours is just one advantage of owning your company, and while I am very passionate about assisting people in their dream, self employment is not for everyone.
“Yes you can easily set up a business with just a smart phone from your house on a shoe-string budget, though have you considered market research, cash flow, promoting your business, or even managing customers? These are just some of the things I discuss in ‘A journey into business – because starting your own business is certainly a journey!
A journey into business – walk on the wild side is available on Amazon for £12.99.
The book is easy to read and designed for new business start-ups, and budding entrepreneurs who wish to re-consider the basics.
More information at http://thewildeworld.co.uk/, or watch the book trailer on Youtube by searching ‘A Journey into business’, or visit http://www.facebook.com/TheWildeWorld
Claire Wade is the winner of the Good Housekeeping Novel Competition and author of The Choice. She was bed bound for six years with severe ME, trapped in a body that wouldn't do what she wanted. She now writes about women who want to break free from the constraints of their lives, a subject she's deeply familiar with.